Digital Marketing Specialist

THE SAINT PAUL SEMINARY 

Vision (Why we exist): We envision Church leaders on fire with the Holy Spirit, equipping the faithful to transform the world in Jesus Christ.

Mission (What we do): We provide integrated, Catholic formation for those called to serve as priests, deacons, or lay leaders in their local Church.

Core Values (How we operate):

• Foster Christ-centered growth: We cultivate growth in Jesus Christ of each member of our community, rooting all we do in His love, example and teachings.
• Engage in personal accompaniment: We walk alongside and assist each person to become aware of, understand and respond to God's grace.
• Thrive through use of our gifts: We celebrate the natural gifts God has already given to each individual and seek a deeper outpouring of the Holy Spirit and His gifts.

JOB SUMMARY

The Digital Marketing Specialist guides The Saint Paul Seminary’s online user experience and utilizes digital tools for webpages, sales funnels, and email campaigns to share the story of the life-changing formation happening for joyful Catholic leaders: priests, deacons, and lay people. The Digital Marketing Specialist interfaces with clergy formation, lay graduate programs., and Institutional Advancement as well as prospective students, current students, alumni and donors. The Digital Marketing Specialist is detail-oriented and a quick-learner, interested in creative approaches to connect our audience with our mission.

This position is full-time, in-person role that reports to the Director of Marketing and Communications for the Saint Paul Seminary. It includes assessing, managing, and updating web and email communications, supporting strategic funding and recruiting initiatives, and participating in a high-impact and supportive team.

ESSENTIAL FUNCTIONS

1. Executes all phase of maintaining and updating The Saint Paul Seminary website and other seminary web properties, including SEO, conversion rate optimization, and lead generation. Monitors site analytics and provides regular performance reporting to the Director to support continuous improvement and data-drive decision-making.
2. Builds, maintains, and continuously improves the Seminary’s email marketing infrastructure, including automation workflows, audience segmentation, and journey architecture that guides key audiences from awareness through engagement. Executes ongoing email campaigns within that system, including crafting, building, scheduling, A/B testing and reporting. Both building the infrastructure and executing within it are core accountabilities of equal importance.
3. Provides detailed analytics reports monthly for all digital tools in order to assess efficacy and implementation of tactics. Supports the Director’s digital media strategy by providing regular analytics, audience insights, and performance reporting across all social channels, web, and email campaigns. Monitors engagement trends and makes data-informed recommendations to inform content direction.
4. Supports execution of seminary’s internal communication plan.

COMPENSATION AND BENEFITS

Salary Range: $61,000 to $68,000

Through its affiliation with the University of St. Thomas, The Saint Paul Seminary offers a competitive and comprehensive benefits program, which includes:

• Tuition Remission for employees, spouses, and dependents in SPS and UST programs
• Generous Retirement Contributions to support your future
• Comprehensive Health Coverage including medical, dental, and vision
• Fully Paid Insurance: disability, life, and AD&D
• Paid Parental Leave to support growing families

Minimum Qualifications

• Bachelor’s degree in liberal arts, marketing, communications, journalism, or business
• Three years of professional marketing communications experience to include experience in web, CM, email marketing, analytics, and other marketing technology tools
• Familiar with multiple marketing platforms

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

The successful candidate will also have a strong background in and/or knowledge of the Catholic Church, with a demonstrated commitment to the mission of the Church and respect for magisterial teaching.

Hiring will be contingent upon the successful completion of the Archdiocese of Saint Paul & Minneapolis’ “E3” Requirements of Safe Environment Training (see ), including manifesting a commitment to follow the Archdiocesan Code of Conduct for Church Personnel.