Director of Marketing and Communications

Totino-Grace High School is currently seeking a full-time Director of Marketing and Communications.

Reporting directly to the President, the Director is responsible for developing, managing, and executing marketing, communications, public relations, and branding initiatives including: visual and social media content, digital and print publications, advertising and promotions, media and public relations, video production, and vendor partnerships.

RESPONSIBILITIES TO TOTINO-GRACE AS A CATHOLIC SCHOOL:

It is not an essential prerequisite that every employee of Totino-Grace is Catholic. However, all employees are expected to respect the teaching of the Church and support the school’s mission.

PRIMARY DUTIES

• Establish the tone and graphic design of school communications, social media, marketing and promotional materials.
• Plan, design, oversee, and execute production of all print and online publications and communications, including: social media, online presence, admissions, summer camp materials and other brochures, articles for local press, photos and video production, and content for main lobby and hallway video screens.
• Provide strategic direction to graphic design, photography, and videography efforts.
• Write and edit letters, emails, articles, etc. to support school initiatives.
• In collaboration with the Assistant Director of Enrollment, oversee posts to Totino-Grace’s social media platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, and LinkedIn.
• Lead the marketing and communications efforts of the Advancement and Admissions Departments, including the development of strategic marketing and communications plans that support alumni/donor relations and drive enrollment.
• Serve as editor of Totino-Grace’s alumni and community magazine, The Continuum.  (Manage content collection, writing, editing, production, and distribution.)
• Supervise operations and staffing of the Spirit Shop.
• Oversee Totino-Grace’s website, including writing, editing, and posting content.
• Develop the school’s crisis communications plan.
• Carry out the goals established in the Strategic Plan and/or Capital Campaign.
• Head the marketing committee of the Board of Directors and develop agendas.
• Works collaboratively with all departments and activities leaders to develop compelling content, ensure brand uniformity, and promote the school.

PROFESSIONAL AND PERSONAL SKILLS

• High level of professionalism: conduct all matters with a high level of professional, ethical conduct.
• Marketing and communications acumen: the ability to develop and execute plans regarding branding, advertising, public relations, publications, video production, digital media, and events. Strategic thinking and sense of urgency: seeks out opportunities with key staff members to anticipate marketing and communications needs, prepare action plans, and develop strategies to produce desired results.
• Use of metrics: analyzes performance metrics to increase effectiveness of digital marketing campaigns and website content.
• A commitment to the mission: doing what should be done regardless of office hours or job description.
• Leadership and collaboration: the ability to lead and be led, work collaboratively with internal and external partners, and manage direct report staff.
• Communication skills: exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with diverse constituent bodies.
• Budget responsibility: takes control of available designated assets and is accountable.

EDUCATION AND EXPERIENCE

• Minimum of Bachelor’s degree in marketing, communications, or related field (marketing preferred).
• Five or more years of experience in marketing/communications roles, preferably in education. Experience with strategic management of a brand and its voice through diverse media to generate results.
• Experience in leading projects and teams

To apply for this position, send a resume, letter of interest, and three letters of recommendation to:

JoAnn Brenk

joann.brenk@totinograce.org

Totino-Grace High School

1350 Gardena Avenue NE

Fridley, MN 55432