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15 Jun 2020

Negotiable / To Be Determined Director of Enrollment, Marketing, and Communications

 Waconia, Minnesota, United States

Job Description

The School Enrollment, Marketing & Communications Director is responsible for creating and implementing a strategic plan regarding marketing, enrollment, and operations.

Areas of responsibility include a wide array of functions and services including

  • enrollment
  • marketing
  • event planning
  • communications
  • social media management

The overall effectiveness and excellence of the school’s academic operations are critical to enabling the teachers and leadership of the school to maximize their focus on teaching and learning, student personal, social and religious formation, and student achievement.

Representative Responsibilities:

  1. Enrollment
  • Be motivated to reach aggressive enrollment goals. Coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school.
  • Advises the Principal on strategic retention. This includes initiating an early re-registration process, creating/enhancing a culture of community through school activities and ensuring that the entire community (parents, faculty, staff, etc.) understands its role in the retention of current students.
  • Possess insight and provide encouragement to convert inquiries to applicants and applicants to enrolled students. Act as School’s Admissions contact for prospective students and families. This includes: lead engaging and informative tours, understand curriculum and value proposition and ability to share it with different audiences.
  • Oversees all on-campus visitation programs including Open Houses, interviews, tours and accepted student programs.
  • Attends Board of Specified Jurisdiction meetings when appropriate and is involved in strategic planning and keeping the board fully apprised of the school’s admission, financial aid and marketing endeavors.
  • Implement all aspects of the enrollment management-marketing program (which may include open houses, shadow programs, individual visits and tours for families, group tours, or information nights)

2. Marketing

  • Develops and implements strategic marketing ideas.
  • Formulates annual Admission and Enrollment Action Plans with goals and objectives based on data related to admission and enrollment.
  • Presents statistical trend information and enrollment projections to senior staff, Board of Specified Jurisdiction and faculty.
  • Understand the typical academic processes at the PreK-8th grade level
  • Oversees the management of all admission publications and admission process communications, including work on the production of the school’s viewbook (website enrollment pages).
  • Oversees the management of all admission publications and admission process communications, including work on the production of the school’s viewbook (website enrollment pages).
  • Have knowledge of operational procedures (calendaring, data management)
  • Familiarity with best-in-class tools and resources for operational management in an academic environment (e.g. student data systems, student learning platforms, spreadsheets, presentations, applications for communication and collaboration)
  • Knowledge of record-keeping protocols and the ability to maintain accurate records in accord with standards in the field.

3. Communications

  • Sets and maintains professional writing and design standards for school communications.
  • Serves as brand ambassador of the school.
  • Website and email marketing creative direction and production
  • Print publications including school newsletter/magazine, marketing materials, giving program brochures and direct mail pieces
  • Social media updates and communications
  • Media relations including advertising and press releases in local newspapers, local media coverage of school events.

4. Leadership

  • Is an integral leader for the school community and participates fully in daily community life of the school.
  • Participate in creating a productive, harmonious environment, promoting good morale, adequate communication, and cooperative teamwork


Job Qualifications: Degree in Marketing, Communications or related field preferred Strong verbal and written communication skills Enthusiastic about St. Joseph Catholic School and its mission Professional, approachable and friendly High level of integrity Efficient and well organized Ability to work independently with little supervision Confidence in handling difficult situations with tact and diplomacy Ability to maintain strict confidentiality Ability to appreciate and communicate a passion for Catholic Education Ability to build a team, effectively recruiting and managing volunteers. Ability to work well under pressure to meet deadlines; results oriented Experience working with multiple technology platforms (Office 365, Google, student management systems, etc.) Self-Starter Articulate

Organizational Name: St. Joseph Catholic School

Organizational City: Waconia

Position Contact Name: Bruce Richards

Position Contact Title: Principal

Position Contact Email:

Position Contact Phone: 952-442-3716

Benefits: Included

Experience: Preferred

Setting: Suburban

Number of Parish Households: 501-1,000

How to Apply

Send a Letter of Interest, Resume' and 3 professional references to

Job Categories: Administration. Job Types: Negotiable / To Be Determined. Job Tags: 55387. Salaries: To Be Determined.

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